The most simplified, step-by-step program for implementing SEO in your business and growing your revenue on autopilot, without spending a cent.

SEO Made Easy will take you from feeling completely overwhelmed and confused by SEO to being able to confidently implement a free marketing tactic that will drive traffic to your website and grow your audience, sales and revenue.


Before I Tell You All About This Life-Changing Program, Let's Talk About Who This Is Really For...

You're an ambitious visionary tired of wasting time and money on advertising efforts that produce little results, and ready to build a business that impacts more lives, and creates time, location and financial freedom. You're ready to put in the work and reap the benefits for years to come.

Whether You're...

  • a service provider looking to drive higher quality leads into your business so you can work with the clients you enjoy, charge what you’re worth and spend more time doing the things you love with those people you love most.
  • an ecommerce or bricks and mortar store wanting to grow your business the smart way so you can scale and increase your impact and profit margin without hefty ongoing paid advertising or agency management costs.
  • an expert in your field and you're ready to go the extra mile and add immense value to your service offer or team by learning a powerful new skill that will boost traffic, sales and revenue.

You’re in the right place and I’m going to tell you exactly how SEO Made Easy will give you the tools, motivation and support on your journey to implementing SEO that yields results.

By the end of this program,

you will have…


  • Understood exactly what SEO is, including each core component and how they work together to drive results and revenue (it’s not as difficult as you may think).

  • Nailed your technical SEO and built a strong foundation for your website and online content so that you start ranking in the top positions of search engines like Google.

  • Found keywords your audience is searching and added them to the right locations across your site so you get noticed by Google and your target audience.
  • Secured high quality backlinks to help build trust in your website and drive your position higher in the Search Engine Results pages so you score traffic that is ready to convert.

  • Measured what you've implemented using digital tools so that you can see that all your hard work is paying off.
  • Constructed a well thought out website structure that gives prospects the best possible chance of converting.

"Nicki gave us clarity and straightforward learnings that allowed us to implement a better SEO strategy.

We recently launched a new website and wanted to make sure we were getting the best results from our organic SEO. We had some knowledge of SEO before we started, but weren’t 100% sure if we were on the right track. Nicki gave us clarity and straightforward learnings that allowed us to implement a better SEO strategy for our new website. I highly recommend Miss Marketing for anyone who is looking to grow their business."


Nicki is extremely knowledgeable and caters to your specific needs. She is very thorough and helped me learn so much in a short period of time. Would definitely recommend her to anyone looking for online marketing training!                                          

- Cameron, O.I.T.A

I can't recommend Nicki highly enough! I've loved every minute of my training with her. She's very patient & always happy to support her students. Her digital marketing expertise is invaluable - you won't regret working with her.                                         

- Kate Burgess Digital

I loved the SEO training with Nicki from Miss Marketing so much. I got so much out of it and I can truly see the value of SEO to my business and the results it can produce. I can't wait to finish implementing so I can start seeing results.                                  

- Laura, Boss Babe Box

What’s Inside SEO Made Easy 

Module 1

Introduction to SEO

Here’s why it pays to learn from someone who has gone before you – I know exactly what you need to implement to get results AND where you'll likely get stuck in the SEO process

In module one we are going to get a firm grasp on Search Engine Optimisation, what it is and why’s it's important.

We’ll start setting you up for success by ensuring you fully understand the foundations with the end goal of helping you achieve TOTAL clarity around what exactly SEO is (whilst dispelling any myths) and how search engines like Google work to drive traffic to your website and online content.

Finally, you’ll understand the three pillars that make up SEO and how they all work together to get you ranking in the top positions of search engines like Google (it’s simpler than you think).

Module Highlights:

  • Learn what SEO is and why it’s important so you can move forward feeling clear and confident. Understanding the fundamentals will help you realise that SEO isn’t as hard to crush as you first thought.
  • Discover how search engines work to get you ranking and scoring that all important traffic. Not only will it motivate you into action, but it’ll help eliminate confusion around the importance of optimising your site and how to best tackle SEO.
  • Uncover the three pillars of SEO and how they all work together to achieve SEO success. Understanding the fundamentals will help you let go of any fear that’s causing overwhelm and stopping you from getting started.
Module 2

Measuring SEO Success

Nothing is more frustrating than investing time and energy, and not knowing if you achieved what you set out to do.

Yet, this is exactly where many people that implement SEO find themselves.

It’s not that they aren’t achieving success, it’s that they don’t know how to measure it, nor have the time to figure it out.

All the tech looks overwhelming, and they have no idea what metrics to look for or how to go about gathering the results they need to measure their SEO success.

So, they just implement and cross their fingers that it’s all working. Fortunately, there is a better way and in module 2 I’ll show you how to set up Google Analytics, Google Search Console and SEO software like SEMRush so you can measure your SEO success like a pro, and in record time.

This means you'll have total confidence that your SEO is in fact working and attracting an audience that's converting.

Module Highlights:

  • Learn how to set-up Google Analytics and Google Search Console and use popular SEO software like SEMRush so you have the peace of mind that all your hard work is paying off.
  • Learn how to measure your SEO success to give you the confidence to track your traffic, leads, sales and most importantly revenue.
Module 3

Tackling Technical SEO

Tech haters rejoice!

Nod your head yes if you have this problem:

You so badly want to get ranking in search engines like Google and boost traffic to your website, but you suffer from complete tech overwhelm?

You’re busy and tired and aren’t sure if you have the capacity to take on more tech.

But…you also want to drive more traffic to your site so you can grow your audience, sales and revenue.

You’re not alone. We totally get it.

That’s why, in Module 3, you’ll get access to our simplified, step-by-step tech checklist that will help you understand and implement technical SEO with 100% confidence and zero confusion.

It will help you take actionable steps and move forward towards smashing your SEO goals. You’ll never suffer from SEO tech overwhelm again.

Module Highlights:

  • Learn how to implement technical SEO in a simplified step-by-step process that will save you from complete tech overwhelm.
  • Discover what technical SEO is, why it’s important and how the three core components of technical SEO will help search engines crawl your site and index it so your ideal audience can find you.
  • Lay the SEO foundations right in a clear, action-oriented way so you build a strong website that will please the search engine powers to be, A.K.A the algorithm and provide your website visitors with a mind-blowing experience that’ll keep them hanging around for longer.
Module 4

Keywords that Convert

Now for the fun part…

This is where you get inside your consumer’s mind and figure out exactly what they’re searching so they can find you.

Let the research begin.

It may be tempting to just choose any old keyword but trust me, following the correct bite size steps outlined in this module will have you selecting the right keywords your ideal audience are searching.

And we don’t stop there.

We’ll help you map out the right keywords to each page of content on your site. It’s important to choose keywords that match each stage of your prospect’s customer journey so you propel them towards a conversion.

Next-up, we will give you a checklist that’ll show you exactly where each keyword needs to be placed throughout your website to impress the Google algorithm Gods to be.

Finally, we’ll show you how to calculate the value of each keyword so you can work out the approximate cha-chings for your selection.

By using the tried and tested resources inside this module, you’ll eliminate the guesswork so you can get the ball rolling on ranking and achieving that traffic boost you’ve longed for.

Module Highlights:

  • Deploy the keyword formula that we’ve used to research and select the right keywords for our clients. It’s guaranteed to attract your ideal, ready to convert prospects, no matter how big or small your business.
  • Map out keywords to the right pages on your site so that you are targeting prospects at all stages of the customer journey, helping them take positive steps towards action.
  • Access our checklist that’ll show you exactly where to implement those keywords to get you noticed by search engines algorithms.
  • Calculate the value of each keyword to determine if it’s worth investing the time and effort into implementing across your site.
Module 5

Building Backlinks that Boost

Congrats! You’re almost there.

Now that you’ve implemented the technical foundations to your site, mapped out your keywords and strategically placed them where they need to go on your site, it’s time to do the final piece of the puzzle: backlinking.

It’s all about getting safe and secure links to your site from other sites to build your authority. This signals to search engines like Google that you are trustworthy and deserve those ultra-high positions on the Search Engine Results Pages.

And…even if you’ve never implemented a single backlink, this module will break it all down for you. Use my easy-to-execute checklist to find and score backlinks no matter how big or small your business is.

Finally, I’ll show you just how to audit your backlinks swiftly and confidently to ensure no toxic sites are linking to your site and what to do when they are. This will save you from being penalised by Google.

Wait until you see the impact of this module…it’s truly impressive.

It will benefit you for years to come.

Module Highlights:

  • How to build backlinks safely so you aren’t penalised by search engines and experience downtime in ranking and getting traffic.
  • Learn how to find and secure backlinks from websites that can really boost your position in the search engine rankings.
  • Deploy our backlinking auditing process so you can save yourself from being penalised by search engines and losing your all-important rankings.


When you enrol during this special, limited time period, you’ll get:


SEO Made Easy
(AUD $1,997 Value)


  • 5 Implementation Modules showing you literally EVERYTHING you need to implement SEO to drive traffic to your site and grow your audience, sales and revenue.

  • A complete, step-by-step plan showing you how to technically set-up your website so that search engines can crawl and index it and get you found when your ideal audience is searching for a product or service like yours.
  • The Keyword Formula to make sure you select and implement the exact keywords that will attract perfectly targeted, ready to convert prospects.
  • Next level backlink strategy to increase your position in the search engine rankings and help you score that all-important referral traffic.
  • Invaluable reporting tutorial and checklist that’ll ensure you know exactly what metrics to measure to ensure your SEO strategy and implementation is driving results.

You will be given access to one module per week so that you have time to dive into the lessons and execute that portion of the course BEFORE moving onto the next.

We do this to protect your time, attention and focus whilst saving you from the overwhelm that may stop you in your tracks.

Plus These Bonuses To Help Set You Up For A Win And Generate Even More Revenue

Bonus 1

4 Live Q&A sessions with Nicki Inside the Private SEO Made Easy Facebook for Members Only Group 

Ask questions and get unstuck in moments to maintain your momentum right through until the end of the course.

(AUD $197 Value)

What You’ll Get:

  • 4 live Q&A sessions to make sure you get all your burning questions answered so that there is zero chance of confusion, and you can move forward with clarity and confidence.
  • An active and highly supportive Facebook community with fellow students to make sure you get unstuck quickly and keep moving towards achieving results (A.K.A conversions).
  • A space to overcome isolation and feel motivated towards the finish line by connecting with other people on the same SEO journey.
Bonus 2

Exclusive Website Architecture Planner

Design your site architecture in a way that Google can easily crawl and understand it and your visitors can easily find what they're looking for. It will help boost your ranking in search engines so you can grow your audience, sales and revenue.

 (A $197 Value)

What You’ll Get:

This bonus will showcase how a website should be laid out so that it’s clear and concise to search engines and your users.

We'll show you a winning menu navigation and layout for both service-based businesses and ecommerce stores that’ll help search engines better understand your site so it’ll know which pages are most important and should be ranked higher.

Whether you already have a website or are starting from scratch, implementing a good site structure gives your website a strong foundation to build organic search on.

  • How to structure your website so that search engines can better crawl and understand your site and knows exactly what to rank.
  • How to create a site structure that is logical so that visitors can find content where they expect to and locate what they are there to find.
Bonus 3

Buyer Persona Worksheet and Template

Understand your target audience and create your buyer personas. This foundational marketing step will help you focus your SEO to the right prospects so you can score more conversions.

 (AUD $147 Value)

What You’ll Get:

  • Profile your ideal audience, collecting useful insights to create buyer personas that will help you better target your marketing and SEO.

  • Use buyer personas to select the right keywords to target and create relevant content and messaging that will make prospects convert.

Bonus 4

Local SEO Guide

(Ecommerce BONUSES included throughout course) 

Start ranking in local search. This a popular option for businesses who service their local area or have a fixed bricks and mortar store. For ecommerce stores, we've also got you covered with specific learnings spread throughout the program to help enhance your position in organic search.

(AUD $347 Value)

What You’ll Get:

This bonus will show you how to implement local SEO using the three main ranking factors: relevance, distance and prominence, so you can start attracting an audience in your local business proximity.

We’ll also take you through step-by-step how to set a Google My Business listing, a free and easy-to-use tool for businesses and organisations to manage their online presence across Google including search and maps. It’s a business profile you must have to rank locally in Google.

We can’t forget your website. We’ll show you killer tactics to implement across your website to help boost your position in the local search so you can start scoring more leads from those closest to you.

  • How to rank in local search so you can start getting leads and sales from those in your business vicinity.
  • Set-up Google My Business to boost your online presence in local search and maps.
  • Learn how to implement local SEO tactics across your website and beyond that will help display your business to those searching in close proximity.
Bonus 5

SEO Copywriting Success Guide

Create copy that pleases search engines and attracts your ideal audience so that you get more visibility, traffic, conversions and revenue.

(AUD $197)

What You’ll Get: 

  • Proven strategies for creating high-converting copy that will grab the attention of your prospects, keep them engaged and drive them towards a conversion.
  • How to optimise your content for search engines like Google so they rank you at the top of their results pages for your chosen keywords.


Plus You’ll be Backed by a risk-free

21-Day Guarantee


Let me be real with you for a second.

SEO Made Easy is the most simplified, step-by-step implementation program for business owners who are excited and committed to use SEO to drive traffic and conversions to their business this year without any ongoing paid advertising costs or overwhelm.

Our community is full of like-minded, helpful students that are just as motivated to succeed as you. When you join, you’ll be become part of this special group.

By the end of the 21-days, you will have received access to the Site Architecture bonus as well as the first two modules.

This means you’ll have the opportunity to get your website structure in tip top shape, understand what SEO is and how to measure your performance before making a final commitment.

If you don’t feel totally confident in your ability to implement SEO yourself and grow your audience, sales and revenue like a pro, simply reach out, show us that you’ve put in the work, and we’ll refund your investment. Full details here >>.


Burning questions I know you want answered before joining SEO Made Easy

Still 'thinking about it'


You should give SEO Made Easy a 21-day risk-free shot if you’re motivated by any of the following:


You really want your life back!

Whether it’s drowning in tasks, being dependent on one-on-one client work or agencies, or wasting money on paid ads and marketing tactics that aren’t converting, you know without a doubt that you don’t have the time, location or financial freedom you truly need to live the life you dream of.

You’re ready to throw in the towel on burnout and say YES to all those fun and exciting things that pop up. That includes saying goodbye to your favourite chants ‘I don’t have time’ or ‘I can’t afford it’.

That’s why you’re ready and willing to invest the next few months implementing SEO in your business or workplace that could dramatically alter the trajectory of your business, career and life.


You’re ready to generate more revenue and have a greater impact.

It’s time to put your sales on autopilot. You’ve been hustling for quite some time but 2022 is the year you’re saying no more. You’re ready to implement a marketing tactic that brings leads and sales to you instead of the other way around. Say hello to inbound marketing!

Your hand on heart ready to impact more lives. You’re passionate about what you do and know that if more people knew about your product or service, their lives would be changed for the better.

This is your time.


You are beyond ready to put in the effort.

By this point, it’s clear to you that when it comes to SEO, the investment in time and effort is minimal when compared to the return it could bring.

This lights a fire inside of you, it’s exactly what you need.

This investment gives you a huge competitive advantage over the dabblers and rivals without a complete, step-by step implementation plan for SEO .

Most importantly, you’re ready to get your hands dirty and put in the work to see results.


You are tired of wasting your hard-earned dollars on paid advertising that isn’t converting.

Since iOS 14 landed, your entire advertising strategy has gone out the window and you can’t seem to achieve those low cost leads and sales that were once possible.

With third-party cookies about to disappear and ad costs on the rise, you’re ready to implement a strategy that is sustainable and absolutely free.

You want a tactic that makes you money whilst you sleep and has absolutely zero ongoing costs. Yes, that’s right! ZERO! 

It’s a complete no brainer right!


The only thing you’re afraid of is wasting time, effort and money. You’re not alone, that’s the exact reason I made this program.

I wanted you to be able to prepare and pivot in a marketing world that is changing fast. I wanted to bring you something stable with longevity that would stand the test of time.

And because SEO Made Easy is a simplified step-by-step program for implementing SEO, you can have complete confidence that every minute you spend investing in setting up and building your SEO, will pay off dramatically for years to come.

And even more than that, you won’t need a cent to implement it.


You recognise that as the introductory offer, it’s the best one you’ll ever get on SEO Made Easy.

You’d expect this type of step-by-step implementation program to sell for nearly 3x the investment, especially with the return you can achieve.

In fact, when you consider all the course inclusions, lifetime access and launch bonuses SEO Made Easy is offering, you’re in total shock that the program’s introductory investment is just AUD $997 and you’re not willing at all to let this fleeting opportunity pass you by.

You have what it takes and I’ve 100% got your back. 


That’s all from me…

If any of these motivating factors have you nodding your head yes, then I can’t help but insist you start your SEO journey today with a 21-day risk-free shot.

"Nicki was so helpful and knowledgeable on all things marketing, website and SEO.

My website was very basic and as a new startup business my funds were limited so Nicki provided an overall plan with short and long term goals for my business that suited exactly where I was at. She was friendly, approachable and very responsive. I would highly recommend her to any business."


I personally cannot wait to guide you over the next 6 weeks...

Implementing SEO has literally transformed my business and my life and that of my clients too.

I have experienced first-hand what it feels like to transition from pricey paid ads and time consuming marketing strategies that yield minimal results to a highly efficient tactic that allows me to be profitable and have an impact, even whilst I sleep.

More than anything else, I want to share that with you today, so you too can experience it.

If you’re a business owner, marketer, content creator, VA, web developer or entrepreneur of any kind, you owe it to yourself to take a 100% risk free shot to see what your life and business looks like with SEO in it.

You owe it to yourself to truly experience first-hand access to a high converting audience, the time and financial freedom it provides AND to take a real, active step towards transforming the lives of hundreds if not thousands of customers or clients, and your own of course.

Should you choose to accept my invitation, I personally guarantee that the next 6 weeks will be completely life changing for you (and those most important to you).

I look forward to meeting with you personally inside SEO Made Easy.

See you on the other side,

Nicki x